swing city records - house music from london since 1995
Sergio Flores

After many successful years as a writer, producer & DJ, Sergio Flores has won himself a great reputation for his comprehensive musicality. Born as the son of two classically trained pianists, father Indian, mother Brazilian, he was exposed to classical music, Latin rhythms and the sound of Soul-music since his earliest days. He started getting into music-production, programming and keyboard- playing in his early teens. When Sergio teamed up with a local DJ at the age of 19, he started to produce club-music and House-music under the moniker of 7th District Inc.

 

Amazingly enough, their second single “The Bottle” made it into the UK-Top 100 (although it was an “underground” dance record). Many club-hits followed, on some of the worlds most prolific labels such as: EMI, BMG, Sony, Distance & Slip N´Slide, just to name a few, and brought Sergio the support and respect of some of many famous DJs. The first release on EMI´s successful dance imprint Credence was the 7th District Inc. song “What A Night” that hit the official UK-club-charts @ No. 3 in 1999. Driven by this success, Sergio and his Partner ventured more and more into the world of Pop, leading their way into the studio of Greg “G” Usek, a local producer/engineer, that would mix and co-produce many of 7th District´s later productions.

 

After two successful remixes for EMI, one for the Tina Turner single “When The Heartache Is Over”, the other one for Jamelia´s “Thinking ´Bout You”, they were entrusted with the production of a single for Kylie Minogue. The song was called “Spinning Around” and marked Kylie´s return to the top of the UK-charts (and hit No.1 as well in several other countries including Australia, Sweden, Ireland & Portugal). The success of the record, opened the doors for Sergio to enter the world of Pop-music and earned him his first platinum record. Sergio´s trademark keyboard-playing, drum-programming & arrangement skills are easily recognisable in this tune.

 

In 2002, after several other productions & remixes for artists such as Tom Jones, Vanessa Amorosi, Enrique Iglesias, Gloria Gaynor, S Club 7, or Hearsay, Sergio and his partners were presented the AMADEUS-music-award, the most important music-award in Austria, as best producers.

 

But after unsolvable differences between him & his partner, Sergio abandoned the 7th District-project to move on and produce on his own. He cultivated his good relationship with long-time sidekick Greg “G” Usek and they kept on working together on several projects. Soon Sergio was working on new songs and remixes for companies like Warner, Ministry Of Sound, or Superstar Records and writing songs for stars like Giorgio Moroder, Kate Ryan & the Global Deejays.

 

His new house projects G.L.O.W and Scientific Soul are gaining the support of all the important DJs around the world. He is working with labels such as Swing City, Cyber, ATAL, or Milk & Sugar and collaborating with world-renowned artists & producers such as DJ Pippi, Danny Marquez, Oliver Lang, Damien J. Carter or JCA, to name a few. His track with French singer Hanna Hais, “Rosa Nova” was one of the most hyped club-tunes in 2004 and is now storming clubs & radio-stations all over the world.




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